Finding a Diamond Can Be Rough

(NewsUSA) - People seek diamonds for many reasons -; for engagement rings, to commemorate anniversaries or to surprise loved ones. No matter the occasion, choosing a diamond can prove a nerve-wracking decision.

Most Americans are not gem experts, so they put their trust in jewelers, expecting them to explain the ins-and-outs of cut, color, clarity and carat weight. Because of this, AGS Laboratories, an organization that grades diamonds to help the untrained eye of the consumer, was formed. AGS Laboratories offers the only scientifically peer-reviewed, objective and repeatable cut grade method in the diamond industry. Consumers purchasing an AGSL-graded diamond get renewed peace of mind knowing the exact quality of their new stone.

To ensure that customers

can access impartial information about diamonds, AGS Laboratories launched a new Web site, AGSLAB.com. The Web site provides users diamond-buying tips, a glossary of terms, podcasts and videos. Individual diamond-grading reports can also be verified.

"AGSLAB.com is the ultimate resource for consumers who are considering a diamond purchase," says Frank Dallahan, president and CEO of AGS Laboratories. "The information is impartial, comprehensive and provides insider tips to the world of diamond buying."

Here are some basic things to keep in mind while shopping for your diamond:

- Make sure a diamond is accompanied by a diamond-grading report. Having an independent, third-party, professional laboratory verify the quality characteristics of a diamond provides real peace of mind and assurance to the purchaser.

- Size is not everything. The way a diamond is cut, not its size or carat weight, is the biggest determinant of its beauty and price. Have an accredited jeweler explain diamond cut to you. Look at diamonds with varying cut grades to gain an understanding of a well-cut diamond that will fit in your budget.

- Determine a budget. Once you find a jeweler, give him or her a realistic estimation of your budget. Let the jeweler show you different diamonds that fit into your budget. Make sure that you see the diamonds in different lighting environments.

- Never buy an unseen diamond. You can't tell how beautiful a diamond is through photographs. Also, be wary of "deals." No jeweler wants to sell a diamond at a loss -; discounts often suggest that the original price was inflated.

"Article By: NewsUSA"